Everyone’s needs differ greatly when it comes to web design. In a sense web sites are like candy. We all have our likes and dislikes. While I prefer a more bitter fruit like snack others like something chocolaty with a nougat center. In this respect these 2 indulgences are arguably similar.
I specialize in developing CMS or Content Management Systems for all manner of clients. CMS’s are popular as many of our clients want to have a more “hands on” approach when it comes to updating their own sites. Once a CMS in in place you or your employees can be trained to make updates on the fly. This is particularly interesting for our clients who run e-commerce sites, blogs, forums or publish new content on a daily basis.
An analogy I like to make is that your web site is like a brick and mortar business. You can do the best work in the world, but if there are no road signs no one will be able to find you. Essentially your site is hidden in the obscurity of cyber space. If people can’t find you within the first 5 results in Google you might as well not be on the web.
Social media is wildly popular these days and if you’re not on board you’re missing out on potential sales. People like social networks as they are easy to interact with. It’s a good way to get your message out to prospective clients by offering services, specials and informing them of upcoming events.