If you have a blog you’re likely looking for serious web site traffic. You’re not writing random posts so nobody reads them. Aside from regular posting there are steps you can take to insure you’re posts are ready to be accepted and get indexed by the search engines. Write for your audience and code for the bots.
More web site traffic = more eyeballs = more conversions & user retention.
Web Site Traffic Tip #1 Write Something People Want to Read
Are you writing about something people are looking for? A good way to do this is to type your potential article into Google. Look to see if the results page has a lot of relevant listings. If your topic has been written about ad nauseam it might be a good idea to alter your title and content. Another great tool for this is Google Trends. Google Trends will help you visualize what is trending on people’s minds.
Web Site Traffic Tip #2 Make Good Use Of your Code
Google places importance on a number of factors, but when the bots crawl your page there is content that can be optimized to give yourself a fighting chance in the SERPS. Bots see text. That’s it. Knowing that’s all they see you need to make use of what you write and more importantly what you code. The bots look for the following bits of code and place importance on them in the following order.
- The name of your page.
The first thing bots see; after the name of your website, is the name of your page. If the bots had nothing else to define your page other than what the page is called would it be enough to go on? Naming your page something with your targeted keyword is important. Your url is the first thing the bots see.
Good & Bad Examples of Page Titles
Bad – www.natebal.com/blog/things-and-stuff
Good – www.natebal.com/blog/how-to-write-blog-posts-that-get-traffic
- Meta Data
After your page name your meta data; specifically title and description meta data, is what the bots will look at next. Make sure your title doesn’t go over 65 characters as Google will cut off anything in the SERPs that has more characters. Your description should be around 150-160 characters. This is what shows up in listings. It should include your targeted keyword/ keywords and a brief description of what the page is about.
- Title Tags. H1-H6.
The 3rd thing the bots look at are your titles. h1, h2, h3, yadda yadda. I like to limit my title tags to 6. I generally try not to use anything over an h6. Use your targeted keyword in your titles. Try to sum up what the paragraph is about in 1 sentence.
- Bolds & Italics
Bolds and italics not only stand out to your viewers, but they also tell the bots this is something to take note of. Bold and italicize variations of your keywords with strongs and ems. Don’t over do it. If I do use these bits of code, I typically will only use them once to twice on a page. Unless I’m using them for formatting.
- Keyword Density
Keyword density is the number of times your keyword shows up on a page. A good idea is to use keyword variations. If you’re keyword stuffing Google will pick up on it. So if you can use your targeted keyword often in your post do so with variations of your keyword. Don’t force them into your posts. People will notice and so will the bots.
Web Site Traffic Tip #3 Sum Up Your Paragraphs in Your Titles
Summing up your paragraph in once sentence titles works two-fold. First off it’s a good way to emphasize what your post is about. People don’t read everything on the web so much as they scan it. By summing up your paragraphs in the titles your viewers will quickly be able to access what your article is about.
Secondly, as your H tags have more relevance to the bots so they will be paying extra attention to these. It’s a solid idea to use your targeted keyword and similar keywords sets in these tags.
Web Site Traffic Tip #4 Track Your Progress with Web Metrics
So how can you tell if your post was effective? By using web metric programs like Google Analytics or AwStats you can see the pages that are getting the most attention. You can view your traffic, see how long your users stayed, what links were clicked on and so much more. If you’re serious about traffic you need some way of gauging effectiveness. If you have a post that needs more attention you can better direct your efforts and determine what pages could benefit from in-site linking.
Web Site Traffic Tip #5 How to See What the Bots See
To see what the bots see you can install the web developer add on for Firefox. Once this is installed you can go to the Web Developer toolbar at the top of your browser and click on the CSS drop down. Then select “Disable All Styles”. Firefox will render a page void of all styles and show you what the bots are seeing.
As bloggers we’re always looking for viewers. It means people are reading what you’re saying and it means more money in your pocket. The tips above are pretty simple and are proven to get more killer traffic on your site. Also you can visit my free web tools section for web design help. Happy blogging folks.