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SEO TIP - Use Custom Error Pages to Drive Traffic

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404 Error, Total Bummer

With the new incarnation of NateBal.com one of my many upgrades were custom error pages that didn’t just have redirect code that spit you back to my homepage. My custom error pages are set up with links to some of my more popular posts and categories. Rather than just spitting my users back to my homepage using:

meta HTTP-EQUIV=”REFRESH” content=”0; url=http://www.yourdomain.com/index.html

Your 404 pages can be powerful traffic tools if you let them. After I deleted a post I noticed I was getting a number of errors showing up in AWStats. Realizing that my users were hitting my 404 more often got me thinking I should maybe add some links here to more popular parts of my blog.

Since the addition of these pages I’ve noticed an incline in users as well as them staying for a longer duration. It’s quick, easy and it works!

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4 Responses to “SEO TIP - Use Custom Error Pages to Drive Traffic”

  1. MyAvatars 0.2 no imagen8 (Check me out!) Says:

    I just added Del.icio.us link rolls to this page in order to make my 404’s easier to maintain, syndicate and provide a little more exposure to my top links.

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  2. MyAvatars 0.2 no imageEmirhan (Check me out!) Says:

    What a brilliant idea…
    Thanks for the tip.

    by the way, what kind of font is that Error 404 total bummer.
    i liked the font; can you please tell me where to find that font?
    Thx

    Emirhan’s last blog post..‘Dat Money.com’

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  3. MyAvatars 0.2 no imagen8 (Check me out!) Says:

    Hello Emirhan,

    The font I used for that as well as the rest of the site is called, “Dirty Ego”. Its a free download at DaFont. Get it at the link below.

    http://www.dafont.com/dirty-ego.font

    Rate this:
    2.5
  4. MyAvatars 0.2 no imageEmirhan (Check me out!) Says:

    I’ll now check it out. Thank you for your help. The name is interesting. I guess this was the one I was looking for:)

    I will also try to drive traffic to my blog by using custom error pages. It’s really a good idea as I said before.

    Thx

    Rate this:
    2.5

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