Portfolio

AI Web Development, AEO/AEO Optimization & UX
AI Web Development Professional Nate Balcom

With a strong foundation in AI web development, SEO, AEO (Answer Engine Optimization), and User Experience Design, I bridge the gap between clean, performant code and intuitive, conversion-focused digital experiences.

As an experienced UX designer and developer, I’ve spent years crafting lightning-fast, accessible websites using modern tools like HTML5, CSS3, JavaScript, React, Figma, and schema-enhanced content strategies ensuring sites not only rank highly in traditional search engines but also dominate AI-powered answer engines while delivering seamless user journeys that drive real results.

This technical expertise powers every project, from pixel-perfect interfaces to optimized, future-proof online presence.

Web Development & SEO/AEO Seperator

Download My Resume ⬇️

Looking for some particulars about my work history or tool sets? Get them here. Download a PDF, DOCX or a shared Google Doc below.

Web Development & SEO/AEO Seperator

User Experience (UX) Credentials

User Experience

With over eight years of experience in User Experience (UX) design, I have specialized in creating intuitive, user-centered solutions that prioritize usability and impact. When I began my first formal UX role in Chrysler’s Product Design Office (PDO), the term ‘User Experience’ was still emerging—barely registering in Google searches—a reflection of how nascent the field was at the time. This early involvement allowed me to contribute to its evolution, from foundational in-vehicle interfaces to today’s mature, cross-industry discipline.

Work Experience

  • Cardinal Health
  • Ford Electric
  • Chrysler (FCA)
  • United Healthcare
Cardinal Health

User Experience Designer & Developer | Aug 2022 – Sep 2023 · 1 yr 2 mos

Adobe XD · Jira · Prototyping· Confluence · Adobe Creative Suite · Software Design · User Experience

Operated within an Agile framework at Cardinal Health, collaborating with cross-functional teams to design and develop a comprehensive suite of internal applications tailored for pricing, distribution, and opportunity tracking. Leveraging Adobe XD, I created intuitive prototypes and user interfaces that bridged healthcare and trucking/logistics workflows, enabling seamless system integration, streamlined operations, and enhanced efficiency across supply chain processes.

Key contributions and responsibilities:

  • XD Prototyping: Designed with Adobe XD to create prototypes that showcased the envisioned design and functionality of the back-haul trucking routes of all vehicles.
  • Jira Progression: Used Jira to communicate software progress between cross functional teams across the globe.
  • Confluence Documentation: Documented the design process during every step of our sprints. Kept track of all nuances of design along the way.
  • Photoshop Mock-ups: Used Photoshop in meetings to make quick edits given by stake-holders. A lot of real-time collaborating happened this way.
Ford Mobility

UX Designer for Electric Fleet Vehicles | Jan 2021 – Jun 2021 · 6 mos

Sketch · Prototyping · Jira · Confluence · Adobe Creative Suite · Software Design · User Experience

During my tenure at Ford, I played a key role in developing prototypes for electric fleet vehicle software using Sketch. As the liaison between the design team, responsible for creating a fresh look and libraries, and the engineering team, I facilitated a seamless collaboration. This involved a dynamic interplay, pushing the boundaries of the program while ensuring alignment with the practical constraints of code possibilities.

Key contributions and responsibilities:

  • Sketch Prototyping: Leveraging Sketch to create prototypes that showcased the envisioned design and functionality of electric fleet vehicle software.
  • Jira Progression: Facilitating progression within Jira, ensuring smooth communication and workflow between the creative and engineering teams.
  • New Feature Creation: Actively contributing to the creation of new features, exploring innovative solutions while maintaining alignment with coding constraints.
Fiat Chrysler Automobiles

UX Interaction Developer & Prototyper | Jun 2014 – Feb 2020 · 5 yrs 9 mos

Adobe Creative Suite · Prototyping · Adobe XD · Sketch · Figma · Raspberry Pi · GSAP · Confluence · Google Design Sprints · Software Design · User Experience

n my role, I played a key role in designing interactive models for user testing, with a primary focus on the instrument cluster, head unit, and rear-seat entertainment systems for the recently launched Uconnect® 5 platform. Responsibilities included creating wireframes for comprehensive in-vehicle experiences, proactively anticipating and modeling future feature integrations, and delivering high-fidelity model support to facilitate external user testing and validation.

Key contributions and responsibilities:

  • BUC Creation and Programming: I took charge of BUC (Built Upon Commitment) creation, programming, direction, team coordination support, and onboarding for new tech hires.
  • Ride on-boarding and Debugging: Utilizing ride-alongs, I actively debugged future in-vehicle experiences to ensure a seamless user interface.
  • Collaboration with HMI & EE: I closely collaborated with Human-Machine Interface (HMI) and Electrical Engineering (EE) teams to enhance user experiences within the vehicle.
  • Global Communication Coordination: Played a pivotal role in coordinating Confluence to facilitate effective communication with regions around the world.
  • Google Design Sprints: Attended multiple Google design sprints at Google home-quarters in Mountainview, CA to contribute to the creation of new vehicle designs.
  • Lead UX Designer: Led UX design efforts for interior BUCs used in user testing and trade shows, showcasing projects like the 2019 Airflow model for CES and the 2017 Portal model for CES.
  • Multi-disciplinary Team Leadership: Led several multi-disciplinary teams, working as a modeler and coder, to create interactive prototypes for a new in-vehicle experience.
  • Technology Implementation: Directly responsible for the implementation of new technology, advancements in programming languages, and rapid prototyping.
  • Technically Creative: Showcased the ability to blend artistic creativity with technical proficiency to design and develop interactive technology, fostering a workplace conducive to productive design initiatives.
United Healthcare

Responsive Application Designer | Jun 2013 – Feb 2014 · 9 mos

Responsive Web Design · Bootstrap (Framework) · CSS3 · HTML5· Adobe Creative Suite· Software Design · User Experience

At United Healthcare, I collaborated with global, cross-functional teams in an Agile environment to rapidly deliver responsive, web-based applications serving major enterprise clients, including Walgreens, IBM, Microsoft, and Procter & Gamble. Specialized in object-oriented CSS (OOCSS) and HTML5 tailored to healthcare requirements, I ensured applications were fully accessible (WCAG-compliant), optimized for cross-device performance, and aligned with industry standards for usability and security.

Key contributions and responsibilities:

  • Responsive Web Design: Focused on crafting responsive web designs to ensure seamless and consistent user experiences across different devices.
  • Accessibility: Committed to ensuring that the web applications adhere to accessibility standards, providing an inclusive experience for all users.

Due to confidentiality agreements, I’m unable to share details of certain User Experience projects I’ve contributed to. For additional insights into my experience, I’d be happy to discuss further details in a private video call, respecting all confidentiality obligations.

User Experience (UX) Portfolio

UX Portfolio Chrysler (FCA) Now Stellantis

Below are examples of my work that I can highlight. These works have been publicly released on the internet or social media.

  • UConnect 5
  • Airflow Concept
  • Portal Concept
  • Pacifica Hybrid
  • PDO
uconnect 5 logo 1

Member of the User Experience team within the Product Design Office at Chrysler, where I contributed to building the Uconnect® 5 in-vehicle experience. This project represented the culmination of years of dedicated work, rigorous testing, and close collaboration with cross-functional teams across the globe.

fca airflow

Part of the UX team responsible for the in-vehicle experience. This prototype featured seven screens that together told a cohesive story of functionality. The animations across the instrument cluster, head unit, lower control screen, passenger screen, and two rear-seat entertainment screens were powered by Raspberry Pis connected through a local network. Node.js was used to coordinate the system, creating a seamless, synchronized story experience.

FCA Product Design Office Airflow 2020 Project Crew. This prototype was built for Consumer Electronics Show 2020. Greatest team you’ll ever work with.

portal concept title

Collaborated with Samsung, Panasonic, IBM, and the Chrysler User Experience team to develop the Chrysler Portal Concept vehicle. I contributed to both hardware and software integration, enabling seamless communication across systems. Delivering this prototype for the trade show circuit required the coordinated efforts of multiple cross-functional teams, including designers, HMI coordinators, physical prototypers, and BUC specialists.

The Chrysler Portal concept is a 2017, all-electric, semi-autonomous minivan designed by millennials for millennials, intended as a versatile “third space” between home and work. Featuring a 100 kWh battery with 250+ miles of range and fast charging, it boasts a flexible, modular cabin with sliding seats, facial recognition, and AI-driven, customizable, and connected social technologies.

chrysler pacifica hybrid

Conducted drive evaluations to assess usability and safety, ensuring compliance with NHTSA driver distraction guidelines. Developed BUCS (Bench Unit Controllers) for user testing; these were not only prototyped but also flashed directly onto production vehicles for real-world drive-along sessions. While leading hardware development and cross-team coordination, I also contributed UI designs and 3D models to support ongoing research initiatives.

The Chrysler Pacifica Hybrid features a highly regarded Uconnect 5 infotainment system with a 10.1-inch touchscreen, praised for being user-friendly, responsive, and equipped with wireless Apple CarPlay/Android Auto. It includes physical volume/tuning knobs, optional Harman Kardon audio, and rear-seat Amazon Fire TV.


Work With Google & Chrysler

During my tenure at Chrysler (FCA), I had the opportunity to collaborate extensively with Google teams at both Google’s World Headquarters in Mountain View, CA (Googleplex), and Chrysler’s World Headquarters in Auburn Hills, MI (CTC). I also attended Google I/O on multiple occasions. The accompanying images capture highlights from these collaborative events and visits.

  • Google Design Sprints
  • Googleplex
Google & Chrysler

ID’s from Visits to Google, HQ

While at Chrysler I was l lucky enough to visit Google HQ in Mountainview, CA on a series of design sprints. These badges are from 1 of my visits.

Collaborated on multiple Google Design Sprints over several months, working closely with the Google design teams to develop the Uconnect 5 radio system that is in all Chrysler/ Stellantis vehicles today.

The Sprint Book Signed by FCA & Google Teams

FCA and Google teams collaborated on Google Design Sprints to develop the Uconnect 5 radio system. Working from coast to coast between FCA HQ and Google HQ the teams exchanged ideas to drive rapid progress.

After approximately four months, the final sprint at FCA Headquarters marked project completion. In a gesture of shared success, both teams signed a copy of the official Google Sprint book, gifted by Google to FCA as a memento of our impactful partnership.

Google Design Sprints
Web Development & SEO/AEO Seperator

AI Web Development & SEO/AEO Credentials

For years, I’ve been crafting digital landscapes through website development, tracing an evolution from my IT origins. My journey began as a graphic designer before I ventured into web design & SEO, shaping online aesthetics. Drawn deeper into the technological abyss, I became a full-fledged web developer, mastering the code that powers the web, and ultimately became a UX designer, orchestrating seamless user experiences.

The urls listed below ⬇️ are the most recent sites I’ve worked on. I’ve built many, many more over the years. Too many to list here. These are the most recent.

AI Web Development & SEO/AEO Portfolio

  • Momentum
  • Homedics
  • SME
  • Google
  • WordPress
Momentum Experience

SEO/ UX Optimization Specialist | Feb 2024 – Sep 2024

HTML · CSS · SEO · jQuery · WordPress · WordPress Optimization · Breakdance · Google Analytics · Google Tag Manager · Google Business Profile · Bing Places · Javascript · SEM Rush · Screaming Frog · Google Page Speed Insights · Google Search Console

Tasked with fixing web site issues for hundreds of client sites, reducing page load times, increasing conversions and creating SEO friendly code. As my code updates were merged, sites loaded 30-50% faster, they climbed in the SERPS, and scored in the green for usability as well as ARIA accessibility.

13 URLs

Momentum has literally 100’s of sites. This is an example of industries and businesses supported.

Homedics
Responsive Designer/ Coder | Apr 2020 - Jan 2021

 CSS · HTML · SEO· PHP· jQuery · javascript · e-Commerce · Magento · Google Tag Manager

Created compelling CSS driven animated web pages. During the pandemic we created interactive landing pages for personal protection devices such as air scrubbers, masks. In addition to that, created e-commerce pages for high end audio devices, home massage products, aroma-therapy products and more.

URLs

No items were found matching your selection.
Society of Manufacturing Engineers
UX Front End Designer | Jul 2021 - Feb 2022

 HTML · jQuery · CSS · SEO · CMS· PHP · Sketch

While at SME (formerly the Society of Manufacturing Engineers), built and maintained websites and email marketing campaigns for multiple annual engineering and manufacturing technology shows. These events run year-round with frequent updates to reflect evolving industry trends. Collaborated closely with show directors and stakeholders to incorporate new technology demonstrations, highlight emerging innovations, and ensure content remained current and engaging for attendees and sponsors.

URLs

No items were found matching your selection.
Google

Participated in multiple Google Design Sprints held at Google’s HQ, where I honed advanced UX design methodologies and acquired new prototyping and facilitation skills through hands-on collaboration. Proficient in Adobe Creative Suite, Adobe XD, Sketch, and Figma for creating high-fidelity prototypes and interactive designs. Throughout my career, I have focused on crafting and refining responsive websites and software applications using HTML5 and CSS3, transforming conceptual visions into intuitive, accessible digital experiences.

Googleplex
WordPress Experience

Since WordPress’s inception in 2003, I’ve crafted compelling blog content, navigating its evolution from it’s infancy to the robust content management system it is today. In its early days, customization demanded meticulous editing of individual PHP files to achieve desired functionality, as the extensive plugin ecosystem was not yet a thing.

The advent of plugins transformed WordPress into a versatile CMS, expanding its capabilities far beyond blogging. My background includes a massive catalog of tools and platforms, including WP Engine, WooCommerce, WordPress Child Themes, Rank Math, Gutenberg, Breakdance, Canva, Shopify, Elementor, Beaver Builder and Thesis to name a few.

I excel in optimizing performance, significantly reducing load times and enhancing page speed and efficiency. My experience includes developing templates from the ground up and tailoring existing installations to meet specific needs.

WordPress
Web Development & SEO/AEO Seperator

Download My Resume ⬇️

Looking for some particulars about my work history or tool sets? Get them here. Download a PDF, DOCX or a shared Google Doc below.

Web Development & SEO/AEO Seperator

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